10 September 2020
In order to remain competitive and serve customers requirement, many players within the banking and finance industry are actively transforming. The customer experience is more than ever at the center of activities and strategies.
While customers want a bank with the ability to digitize, they also want their needs to be met instantly. Available and accessible, today’s dream bank is a service fully personalized.
The bank-customer relationship is being revolutionized by technological developments and mobile applications. The future of the banking and financial sector now depends on the players’ ability to provide highly personalized services and products either in when receiving customers in their office or remotely or simply online.
Based on latest studies, 80% of customers feel that the customer experience is just as important as their bank’s products/services.
To satisfy cutomers, banks need to build proximity and trust relationship. To meet this challenge, they must master both the digital tools and the digital channels. Pixels Trade therefore supports them in transforming their practices and habits.
The relationship between banks and their customers is changing rapidly. Nowadays, customers no longer wish to move around and the number of visits to agencies is declining. Everything happens from their smartphone, anywhere and at any time.
Investments, bank cards or credit cards management…Many transactions can now be carried out online. Increasingly autonomous, customers are finding real time savings and are becoming the focus of the banks’ strategy.
The appearance and message of neo-banks, more innovative and more attractive, will challenge traditional and historical banks. 100% digital, they adapt instantly to the needs of customers. The new generation, adept at new technologies, is particularly in favor of these transformations. Traditional banks must therefore carry out in-depth transformations, become responsive and available. With digitalization, bank advisers are no longer at the center of the customer journey. They must adapt to the different channels and create a new proximity with customers around the solution.
Digitalization and automation play a fundamental role in customer relationship management if well thought. They reinvent and strengthen the human relationship. Pixels Banking helps you to attract and build customer loyalty, making each customer feel special.